Our Story
Born from purpose.
Crafted with soul.
Ek Nayee Pehal Initiative
Citra is the creative vision of Suvidha — artisan, entrepreneur, and founder of Ek Nayee Pehal, an NGO dedicated to women's empowerment in Lucknow. Every jute bag woven, every resin jewel shaped, every souvenir crafted carries the quiet strength of the women behind it.
We believe luxury must be earned with meaning, not just material. Citra pieces are made slowly, intentionally, and always by hand — for buyers who understand the difference.